At SportLogic.ai, we're more than just technologists and developers; we are the athletes we serve. Our journey began not in a boardroom, but on the tracks, trails, in the pools, and on the roads, fueled by a shared passion for pushing our limits and a deep understanding of the dedication it takes to train and compete.
We are a collective of lifelong athletes and sports enthusiasts who have poured our energy into a diverse range of disciplines: from the endurance tests of cycling (road, mountain, and gravel), running, and triathlons, to the explosive power of competitive swimming, the challenge of open water, the discipline of strength training, and the intensity of CrossFit. We're still out there, actively training and competing in events across North America .
This passion extends beyond personal pursuits. Some of us are dedicated lifeguards and swim instructors, and several hold National Coaches Certification Program (NCCP) qualifications in triathlon, swimming, and cycling from the Coaching Association of Canada.
Like many dedicated individuals, we all juggle our athletic ambitions with full-time jobs and the daily demands of life. We intimately understand the struggle to find that crucial balance between rigorous training, essential sleep, effective recovery, and professional commitments. It was this very challenge, this constant quest for a smarter way to train without compromising health or other life spheres, that sparked the idea for SportLogic.ai. We envisioned a tool that could harness the power of data and AI to provide truly personalized, adaptive guidance – the kind of intelligent support we wished we always had.
To empower athletes and coaches of all levels with intelligent, data-driven insights that optimize training, enhance recovery, and promote a sustainable balance between sport and life, helping every user unlock their unique athletic potential.
Head of Product & Technology: With over 15 years of experience, our product and technology lead brings a profound background in data science, technology leadership, and an intimate understanding of athletic demands as a part-time lifeguard, NCCP Community Triathlon Coach, and active competitor. Their expertise encompasses Generative AI engineering, sport performance analytics, and multifaceted data analysis, coupled with a specialization in applying AI to endurance sports,
Legal Counsel: Our legal counsel brings more than just an impressive resume in corporate and project finance law; they bring a lifetime of personal athletic experience.
The discipline required in high-stakes litigation and risk management was first learned on the track and the field. While earning a science degree, they competed for the University of Alberta Golden Bears in track and rugby. While pursuing a law degree, they were competing in triathlons across North America. Their journey includes international ski racing, club-level track with the Edmonton Track and Field Club, rugby with the Norwester Rugby Club, and masters swimming.
This lived experience—from the thrill of competition to the frustration of managing later-in-life injuries to knees and shoulders—provides a crucial, authentic perspective. It’s a resilient, "let's get it done" mindset that understands the athlete's journey, and it’s this unique blend of legal expertise and personal grit that helps guide the mission of SportLogic.ai.
Financial Specialist: Drawing on over 20 years of diverse experience as an accounting and payroll professional, our Financial Specialist provides vital oversight and guidance with respect to legislative compliance, accounting standards, business intelligence, fincnancial planning and human resource management. They manage our day-to-day operations, prepare and analyze key performance indicators and financial reporting, and provide the critical financial and administrative support essential to our mission.
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